Brand Platform
Brand Platform
At 91福利社, we produce all written and visual messaging within the Be 91福利社. brand platform by using the university鈥檚 brand character, tone, manner and visual identity. When delivered consistently, Be 91福利社. can instill a sense of trust, groundedness and stability for our audiences. Two communication tools help reinforce the brand platform: Be statements and the Buff identity framework.
Be statements are inspirational, supportive and succinct statements that you can use to express the main message and emotion behind your communications. They reinforce the brand platform by explaining what it means