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Type treatments provide a way to create a consistent and repeatable look and feel for an event or unit using core brand elements. All type treatments are created with versions of Helvetica Neue condensed or regular, and a combination of 91¸£ÀûÉç’s branded colors.ÌýNote that gold type on white is not permitted. Type treatments must be paired with a universal or department-specific 91¸£ÀûÉç lockup. Type treatments are to be used on applications likeÌý merchandise, print collateral and certain paid advertising. Type treatments are not accessible within Web Express applications or in social media and should not be used. Refer to social avatars for social media branding guidance.